In a world where traditional publishing gatekeepers are rapidly losing dominance and indie authors are rising in power, 2025 has never been a better time to self-publish your book—and to do it on your terms. If you’re an author ready to launch, inspire, or disrupt, this guide will walk you through how to self-publish a book in 2025 successfully without depending on Amazon.
Why Avoid Amazon?
Amazon Kindle Direct Publishing (KDP) has made book publishing more accessible, but that accessibility comes with a cost:
- Low royalties for paperbacks unless you price higher
- Creative restrictions and formatting limitations
- Massive competition on the world’s largest bookstore
- Lack of reader data for building your own audience
If you want more control, direct profits, and stronger author-reader relationships, going Amazon-free is a smart (and increasingly popular) choice.
What You Need to Self-Publish Without Amazon
1. A Professionally Edited Manuscript
Your words deserve polish. Consider investing in developmental editing, line editing, and proofreading—particularly if you’re opting for a non-traditional path.
2. Stunning Cover Design & Layout
Your book cover isn’t just packaging—it’s marketing. Use a designer who understands genre trends, typography, and spine/back cover balance. For interior layout, tools like Vellum, Atticus, or Adobe InDesign work well.
3. ISBN, Metadata & Copyright
To publish outside of Amazon, you’ll need your ISBNs (Bowker for US, ISBN Canada for Canadian authors). Copyright your book legally and use rich metadata to help libraries and search engines find it.
4. Print-on-Demand Partner
Skip bulk inventory. Use platforms like
- Bookvault – integrates with your own store (like Mayobook)
- IngramSpark – distributes globally to libraries and bookstores
- Printify/Printful—for companion journals, merchandise, etc.
5. A Direct-to-Reader Storefront
You can sell books using:
- Your own WooCommerce store (WordPress-based)
- Shopify with Bookvault integration
- Mayobook: Author-owned platform to sell directly, keep royalties, and build your list
The Step-by-Step Self-Publishing Workflow
Step 1: Finalize Your Manuscript
Finish editing. Convert to EPUB and PDF print-ready formats.
Step 2: Create Book Assets
Hire a designer for your cover. Export mockups, banners, and a 3D book image.
Step 3: Register ISBN & Copyright
Buy your ISBN, register your copyright (Canada: CIPO; US: copyright.gov).
Step 4: Choose Your POD Service
Use Bookvault for direct fulfillment + print samples to review quality.
Step 5: Set Up Your Online Store
Use WooCommerce or platforms like Mayobook. Embed video trailers, reader reviews, and sample chapters to increase conversions.
Step 6: Launch + Market
Use your email list, ARC readers, and launch team. Create a 3-week campaign.
Bonus: How Mayobook Makes Self-Publishing Even Better
With Mayobook, you’re not just listing a book—you’re building a brand. We help indie authors:
- List books in curated, themed categories
- Run ARC campaigns and gather early reviews
- Create print-on-demand journals and companion tools
- Sell digital and print versions globally
- Keep 85–100% of their royalties
If you’re serious about independent publishing, Mayobook is the ultimate author-first platform.
Final Thoughts
You don’t need Amazon to become a bestselling author. What you need is ownership, a quality product, the right tools, and a direct path to the readers who care most. In 2025 and beyond, self-publishing is about freedom, control, and connection.
Take your power back. Publish smart. Publish directly.