Digital vs. Print Books in 2025 – What Readers Really Prefer
It’s a debate that refuses to die: digital or print? Kindle or hardback? Screen or paper?
In 2025, we’re seeing something fascinating unfold in the publishing world. Despite the convenience of digital reading, the love for printed books hasn’t faded. If anything, the lines between these two formats have blurred—and the result is a hybrid reader who wants both.
At Mayobook, we interact with thousands of readers and indie authors every month. Based on recent trends, data, and marketplace shifts, here’s what you need to know about reader preferences in 2025—and how to align your publishing strategy accordingly.
The Case for Digital Books
Convenience is king. For many readers, digital books remain unbeatable when it comes to instant access, portability, and affordability. With apps like Kindle, Apple Books, and Google Play Books, anyone with a phone can start reading within seconds.
Why readers love digital books in 2025:
– Instant downloads and offline reading
– Adjustable fonts and dark mode for accessibility
– Lower price points for budget-conscious readers
– Easy highlighting, note-taking, and syncing across devices
– Environmentally friendly (no physical resources used)
Data Insight:
Mayobook surveys show that 61% of female readers aged 22–40 prefer digital books for self-help, wellness, and business titles—especially when on the go.
But Digital Has Its Downsides:
– Digital fatigue: After a day of screens, some readers crave paper
– No physical reminder to read (easy to forget you bought a book)
– Limited resale or gifting potential
– Feels less intimate or tactile for journaling or study-heavy books
The Case for Print Books
Print is emotional. It’s sensory. It’s a form of digital detox. Despite predictions that eBooks would kill off paperbacks, print remains not only resilient but—in some niches—thriving.
Why readers love print books in 2025:
– The physical feel and smell of real books
– Easier on the eyes for long reading sessions
– Visually inspiring (especially for wellness, cookbooks, and photography)
– Great for underlining, scribbling, and shelf presence
– Giftable and collectible
Real-World Reader Quote:
“I buy the eBook first because it’s quick, but if I love it—I always get the paperback too. There’s just something sacred about holding it in your hands.” – Clara A., Mayobook ARC member
Data Insight:
Print books are still the #1 format purchased for gifting. In 2024, over 72% of all Mother’s Day book sales across our platform were physical copies.
So What Do Readers Really Prefer in 2025?
The truth? Most readers aren’t choosing one or the other.
Today’s readers are hybrid consumers. They want digital for quick access and affordability—and print for beauty, memory, and depth. The winning strategy for authors isn’t choosing between the two—it’s offering both and letting readers decide.
This is especially true in genres like:
– Health & wellness
– Journaling and planners
– Self-help and lifestyle
– Cookbooks and recipe guides
– Business and nonfiction workbooks
Tips for Authors & Publishers
- Publish in both formats from day one
Give readers the flexibility to choose. Mayobook helps authors launch print and digital simultaneously—maximizing discoverability and revenue. - Consider formatting differences
What works for Kindle may not feel right in paperback. Reformat covers, layout, and callouts to match the format’s strengths. - Add value to both formats
Offer bonus downloads with your paperback or journal. Or include exclusive visual content in your digital version. Give readers a reason to buy both. - Use print as a brand-builder
A gorgeous, matte-finish book on someone’s coffee table is free advertising. If your book is beautiful, it sells itself. - Don’t ignore audiobook potential
While not the focus of this post, audio is now the fastest-growing format. Many readers choose digital + audio for multitasking flexibility.
Where Mayobook Comes In
We make it easy to publish both print and digital with full control over royalties, reader data, and global reach. You can sell on Amazon, Apple Books, and also directly through your own author store powered by Mayobook.
Bonus: We support sustainable printing options and on-demand shipping, reducing environmental waste and unsold inventory.
Final Thought
The war between print and digital is over—and readers won. As an author, your job is to meet them wherever they are. That means beautiful, accessible, high-quality books in the format they prefer on the day they want to read it.
Give them options. Give them beauty. And give them you.